The largest, most impactful standard-size boards (format 10x5m and 12x5m). Located primarily on the major highways, expressways and major city roads, they command high-density consumer exposure. It is an ideal medium for long-term advertisements, providing greatest visibility, both during the day and night (with front lighting). Bigboard is comprised of PVC vinyl sheets made as a single piece, so the same display may be reused many times. This allows the advertisements to be easily relocated from one bigboard location to another, creating the effect of the much bigger ad campaign for the client.