The smalest, most impactful standard-city light size (format 1,3x3m i 1,4x3m). Located primarily in the city, they command high-density consumer exposure. It is an ideal medium for long-term advertisements, providing greatest visibility, both during the day and night (with backlighting). City light is comprised of backlight vinyl sheets made as a single piece, so the same display may be reused many times. This allows the advertisements to be easily relocated from one bigboard location to another, creating the effect of the much bigger ad campaign for the client
City light is located in the heart of Belgrade, at the entrance to Staklenac shopping center, at Republic Square. This highly-frequented location, known for its numerous fast food outlets, ensures the city light is easily noticed by the outlets’ customers and passersby alike. […]